Righteous Refresh

I led a brand refresh for Righteous Clothing Agency, modernizing a 13-year-old identity into a cohesive, scalable system.

Righteous Clothing Agency had strong brand equity but lacked consistency across applications. I led a full refresh, evolving the identity into a more modern and unified system. This included developing a comprehensive brand guideline  and establishing a clear visual language across typography, color, and assets. I extended the brand into real-world applications through marketing pieces like the Explore box. The result is a flexible system built to support growth across apparel, marketing, and digital platforms.