For me, leadership starts with accountability, not just for my own actions but for my team’s success. I believe that when people know you have their back, they’ll give you their best. My role as a creative leader is to build an environment where trust, clarity, and collaboration fuel the work we do together.

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I lead by example. That means jumping in where I can, communicating clearly, and making sure my team feels seen and supported. Whether it’s solving a problem together or showing appreciation for someone’s effort, I believe the small moments matter just as much as the big wins. I’m also the first to give credit where it’s due and to celebrate the people behind the work. Leadership should build up the team, not the ego.

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The best leaders I’ve worked with trusted me to do what I was hired to do, and I carry that forward. I believe creativity thrives with flexibility, not rigid structure. Every designer, strategist, or producer has their own rhythm, and my job is to understand how each person works best and give them the freedom to create.

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When challenges arise, I take responsibility, learn from them, and make a plan for what’s next. I approach mistakes with curiosity instead of blame because that’s how people grow and how better ideas are born.

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At the end of the day, my philosophy is simple:
We’ll get the job done, and we’ll have some fun along the way.